Post-purchase email flow blueprints
Revenue recovery
The flows that bring money back. Reorders, second products, and buyers who went quiet.
4 flows13 emails
- Replenishment reminder3 stepsBuilt for anything a customer uses up. Consumption-cycle timed — sends when the customer is actually running low, not on a generic timer.
- Smart cross-sell3 stepsRecommend the one product most similar customers buy next. One recommendation, not a carousel of 8.
- Win-back4 stepsRe-engage customers who missed their predicted reorder window. Escalates from warm to incentivized over 30 days.
- Subscription conversion3 stepsNudge one-time consumable buyers toward subscribe-and-save. Only activates for products with a subscription option.
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