Post-purchase email flow blueprints
Core retention
The flows every brand runs. They set the tone for every order that follows.
3 flows11 emails
- First purchase welcome5 stepsOnboard a first-time buyer from stranger to fan. The foundation flow — sets the tone for the entire relationship.
- Returning customer3 stepsAcknowledge and deepen the relationship with repeat buyers. Shorter — they already know you.
- Product education3 stepsTeach the customer how to get full value from what they bought. The most under-used retention lever in DTC.
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