Retention notes

On email flows, loyalty, and the work that brings DTC buyers back.

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The Checkout Abandonment Flow: Turn Off Shopify's First

The highest-intent flow you can build, and the one most brands accidentally send twice. Turn off Shopify's native email first, then the triggers, the filters, and why 30 minutes is wrong for some stores.

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Sep 12, 2026

The Abandoned Cart Flow: Why You Need Two, Not One

Abandoned cart and abandoned checkout are two different Klaviyo metrics and need two different flows. Most accounts only run one, and the default template covers the smaller audience. The triggers, the filters, and the timing.

Sep 9, 2026

The Welcome Flow: 3 Emails, and the Setting That Breaks Them

Three emails over a week is the standard welcome flow. But the count is not what breaks it. One Klaviyo setting silently skips your highest-converting email, and most flows are missing their exit condition.

Sep 6, 2026

Customer Retention Agency for DTC Brands: What It Costs

Audit and roadmap done by our founder Michal personally, a 30-day flow build, then a monthly retainer. Setup $3,500 to $6,000, retainer $2,000 a month. Pricing and scope on the page, no call required to find out.

Sep 2, 2026

Ecommerce Customer Retention: The Build Order Nobody Gives You

Every guide on ecommerce customer retention hands you the same list of 5 to 9 tactics and no build order. Here is the order: 12 flows, 37 emails, and which ones to build first.

Aug 22, 2024

10 Proven Strategies for Ecommerce Conversion Optimization

Curious how small changes can make a big impact on your ecommerce success? Learn these effective, easy-to-implement strategies that can transform your site's performance and increase your sales without major overhauls.

Aug 20, 2024

Shopify SEO Guide: Best Practices for 2025

Optimize your Shopify store for 2025 with this comprehensive SEO guide. Learn key strategies to improve rankings, drive traffic, and boost sales. From on-page and technical SEO to content and local optimization, ensure your store's success.

Aug 10, 2024

10 Dynamic Pricing Strategies to Boost E-commerce Sales

Discover 10 dynamic pricing strategies to adapt in real-time, stay competitive, and attract more customers. From time-based pricing to AI-driven adjustments, learn how these techniques can refine your e-commerce pricing approach.

Jul 22, 2024

Top 5 Ecommerce Platforms Optimized for SEO

Discover the top 5 ecommerce platforms optimized for SEO to boost your online store's visibility and drive sales. Explore Shopify, WooCommerce, BigCommerce, Magento, and Squarespace, each offering unique SEO tools and features. Learn about their pros and cons to make an informed decision for your business needs.

Jul 18, 2024

How to Choose the Best E‑commerce Agency for Your Business

Learn how to choose the best e-commerce agency for your business with our comprehensive guide. From understanding your needs and setting goals to evaluating agencies based on expertise, services, and reputation, we'll help you make an informed decision. Discover key factors like technology stacks, budget considerations, and communication support to find the perfect partner for your e-commerce success. Make hiring an e-commerce agency easier and more effective with our step-by-step process.

Jun 29, 2024

The Ultimate Guide to GDPR and CCPA Compliance for E-commerce Brands

E-commerce businesses must navigate GDPR and CCPA compliance to protect customer data and build trust. Key actions include securing clear consent, updating privacy policies, and implementing strong data security measures. Non-compliance can lead to fines, reputational damage, and business disruptions. Steps for achieving compliance include mapping data collection, training employees, and using compliance management tools. Prioritizing data protection enhances customer trust and ensures long-term success.

Jun 23, 2024

Automating E-commerce Fulfillment in 2024: The Ultimate Playbook

Automating e-commerce fulfillment in 2024 is crucial to stay competitive. This guide outlines steps to streamline order processing, inventory management, picking, packing, shipping, and returns using advanced technologies. By integrating automated systems, businesses can improve efficiency, reduce costs, and enhance customer satisfaction, positioning themselves for long-term success.

Jun 17, 2024

E-commerce vs. Ecommerce: Which One Should You Use?

Have you ever wondered if you should spell it “e-commerce” or “ecommerce”? It might seem like a small thing, but in the world of online business, it’s actually pretty important! Let’s dive into this and see why the way you spell it can matter a lot.

Jun 15, 2024

UGC for E-commerce: 10 Strategies That Will Supercharge Your Sales

Harness the power of user-generated content (UGC) to elevate your e-commerce conversions. This guide explores 10 proven strategies—from leveraging customer reviews to integrating UGC into marketing campaigns. Learn how to boost engagement, build trust, and drive sales by effectively utilizing authentic customer content.

Jun 8, 2024

6 Data-Driven Personalization Tactics to Skyrocket Repeat Purchases

Increase repeat purchases through personalized strategies. This article covers seven tactics: leveraging customer data for targeted campaigns, integrating a Customer Data Platform, using key data points for personalization, creating tailored email campaigns, enhancing loyalty with personalized rewards, and utilizing AI for product recommendations. Start personalizing today!

Feb 1, 2024

8 Science-Backed E-commerce Website Design Tips to Boost Sales in 2024

Is the poor design of your e-commerce website costing you money? In 2024, online buyers expect a smooth, engaging, and reliable experience. If these standards aren't met, abandoned carts and lost sales are inevitable. Here are eight e-commerce website design strategies, supported by science, to help you boost sales and conversions in the upcoming year. These best practices optimize accessibility, branding, and user experience to make your online store stand out.

Jan 1, 2024

Exclusive Insights: How E-commerce Will Evolve in 2024

There are three main areas that will further shape e-commerce in 2024: AI personalization, sustainability and social shopping. Online stores will have to adopt these to stay competitive. On top of these, integration of online and offline channels will also play a role.

Welcome, abandoned cart, that's it. We will get you to order 2.

Send the store URL and your current Klaviyo setup. WDNN reviews the request for fit. If it fits, you get a written proposal with workstreams, dates, and price.