Revenue recovery

Smart cross-sell

3 steps

Recommend the one product most similar customers buy next. One recommendation, not a carousel of 8.

The sequence

  1. Step 1. The recommendation

    14 days after delivery

    "73% of customers who bought [A] also love [B]." Single product, clear reason, one CTA.

  2. Step 2. Social proof

    Day 21

    A real review or UGC from a customer who bought both products. Let another customer do the selling.

  3. Step 3. Soft offer

    Day 28

    If no purchase: bundle deal or modest discount on the recommended product. Then exit.

At a glance

Emails
3
Span
14 days after delivery to Day 28

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