The sequence
Step 1. The recommendation
14 days after delivery
"73% of customers who bought [A] also love [B]." Single product, clear reason, one CTA.
Step 2. Social proof
Day 21
A real review or UGC from a customer who bought both products. Let another customer do the selling.
Step 3. Soft offer
Day 28
If no purchase: bundle deal or modest discount on the recommended product. Then exit.
At a glance
- Emails
- 3
- Span
- 14 days after delivery to Day 28
- Category
- Revenue recovery