The sequence
Step 1. Gentle nudge
Predicted run-out minus 5 days
"Running low on [product]?" One-click reorder link. No discount. Framed as convenience, not urgency.
Step 2. Still there?
Predicted run-out date
If no reorder yet: "Don't run out." Add social proof — how many customers reorder this product monthly.
Step 3. Last restock window
Run-out + 7 days
Final reminder. Small incentive if needed (free shipping or modest %). Then flow exits — no more nagging.
At a glance
- Emails
- 3
- Span
- Predicted run-out minus 5 days to Run-out + 7 days
- Category
- Revenue recovery