Post-purchase email flow blueprints

Service and recovery

The flows that run when something goes wrong, or almost does.

2 flows5 emails

Delivery follow-up2 stepsQuick check-in after the package arrives. Catches problems early before they become returns or bad reviews.
Returns recovery3 stepsTurn a return or refund into a retained customer. Suppresses all other flows and leads with empathy, not selling.

The other categories

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