Returning customer

3 steps

Acknowledge and deepen the relationship with repeat buyers. Shorter — they already know you.

The sequence

Step 1. Welcome back
Immediate
"Good to see you again." Acknowledge the repeat, reference their history. Surface loyalty status if applicable.
Step 2. New product tips
On delivery
If they bought something new, quick usage tips. If a reorder, skip this step automatically.
Step 3. Inner circle invite
Day 7
Referral link, exclusive early access offer, or community invite. They've proven loyalty — give them status.

Emails: 3
Span: Immediate to Day 7
Category: Core retention

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