Calculator
Repeat Purchase Rate Calculator
Calculate repeat purchase rate as customers with two or more orders divided by total customers in a window. Window choice changes the number more than anything else.
Repeat purchase rate
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Enter total customers in the window.
Window choice changes this number more than anything else. A 30-day rate and a 365-day rate are not comparable.
Questions
- How do you calculate repeat purchase rate?
- RPR = (customers with two or more orders in the window / total customers in the window) × 100.
- Which window should I use: 30, 90, or 365 days?
- The window changes the number more than any other input. Compare like with like: a 30-day RPR is not a 365-day RPR.
- Does the calculator change the math when I change the window?
- No. The window is a label so a shared link is honest about the period. The formula stays R / C.