Post-purchase email flow blueprints
Social proof and growth
The flows that turn satisfied customers into proof and into new customers.
3 flows8 emails
- Review request2 stepsAsk for a product review after they've had time to use it. Timed to product type — 7 days for consumables, 14 for durables.
- Referral program3 stepsInvite happy customers to refer friends. Only triggers after positive engagement signals — not blasted to everyone.
- VIP recognition3 stepsMake high-value repeat customers feel valued. Triggers on 3rd order — the inflection point where loyalty solidifies.
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