Revenue recovery

Subscription conversion

3 steps

Nudge one-time consumable buyers toward subscribe-and-save. Only activates for products with a subscription option.

The sequence

  1. Step 1. The convenience pitch

    21 days after order

    "Never run out again." Frame subscription as convenience and peace of mind, not savings.

  2. Step 2. The math

    Day 28

    Show the actual savings: "You reorder every [X] days. Subscribe and save $[Y] per year." Make the ROI concrete.

  3. Step 3. Limited nudge

    Day 35

    One-time bonus for subscribing (extra % off first subscription order, free gift, etc.). Then exit — don't nag.

At a glance

Emails
3
Span
21 days after order to Day 35

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