The sequence
Step 1. The convenience pitch
21 days after order
"Never run out again." Frame subscription as convenience and peace of mind, not savings.
Step 2. The math
Day 28
Show the actual savings: "You reorder every [X] days. Subscribe and save $[Y] per year." Make the ROI concrete.
Step 3. Limited nudge
Day 35
One-time bonus for subscribing (extra % off first subscription order, free gift, etc.). Then exit — don't nag.
At a glance
- Emails
- 3
- Span
- 21 days after order to Day 35
- Category
- Revenue recovery