Win-back

4 steps

Re-engage customers who missed their predicted reorder window. Escalates from warm to incentivized over 30 days.

The sequence

Step 1. We noticed
Predicted reorder + 14 days
"It's been a while since your last [product]." Casual, zero pressure. Link to reorder.
Step 2. What's new
+7 days
New products, improvements, or features since their last order. Give them a reason to come back beyond habit.
Step 3. Come back offer
+14 days
Discount or free shipping. This is the only flow that leads with an incentive — because they're leaving.
Step 4. Final check-in
+7 days
"Is everything OK?" Genuine. Includes a feedback link. If they click, route to a survey. If they don't engage, flow ends — stop emailing.

Every flow, every step, every timing label, in a single file you can keep open while you build. Enter your email and we will send it over.

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