DTC Retention Studio
Find new customers.
Keep the onesyou already paid for.
Most brands ship a welcome and an abandoned-cart email, then go quiet after order 1 until a we-miss-you blast. WDNN builds the missing 12 flows inside the tools you already run. You own all of it.
Brands we have built inside
Why WDNN
Your ads get a daily budget. Your buyers get 2 automated emails. We build the 12 flows that earn the second order.
Acquisition gets a team, a budget, and a dashboard someone checks every morning. Post-purchase gets a welcome flow, an abandoned cart flow, and nothing else. Reviews, subscriptions, and support data sit in tools that never talk to each other.
WDNN works inside the stack you already pay for: Klaviyo, Recharge, Yotpo, Gorgias. We map the lifecycle, build the 12 flows and the loyalty mechanics, connect the customer data, then hand your team a document it can run without us.
A quick note from Michal
Over the last 3 years I have opened 20 store email accounts, most of them Klaviyo. The pattern repeats. A solid welcome email. A working abandoned cart flow. Then nothing. Someone buys, the account goes quiet, and weeks later one "we miss you" blast lands on everyone at once, whether they bought last month or last year.
I understand why it stops there. Welcome and abandoned cart are the 2 flows every guide covers, and Klaviyo can stand them up in an afternoon. The other 10 need segments built on what someone bought, when they bought it, and how often they reorder. That takes clean data and a plan, and most teams are already stretched thin running the store.
The second order is where the economics turn. You already paid to win that customer, and every repeat purchase after that arrives without new ad spend. I will not promise you a revenue number. Nobody honest can. What I can do is walk you through the work behind Starface, Ugly Drinks, and KNC Beauty, build the same system inside your own account, and hand it over documented.
Michal HlavacekFounder of WDNN
Open your Klaviyo flows tab and count what runs.
- The flows list stops at welcome and abandoned cart. Neither has been edited since the day it went live.
- 1 winback email fires at day 90 for every customer, no matter what they bought, how much they spent, or how often they normally reorder.
- Campaigns go to the whole list because nobody trusts the segments, so a discount code ends up doing the work your data should do.
What We Do
Tap a row to request that systemHow We Work
From diagnosis to handoff, priced in writing first.
Nothing starts until you have the workstreams, the milestones, and the price in writing. Nothing ends until your team owns everything we built.
Request and fit review
You share the store, the stack, and your top priority. We review the fit and tell you if the work is worth doing.
Scope, priced in writing
Workstreams, deliverables, dependencies, and milestones, with the price attached. You approve the document before anyone logs in.
Build and launch
We design, write, and build inside your accounts. Every flow, segment, and report gets QA tested before a customer ever sees it.
Handoff and ownership
Documentation for every flow, segment, and report. The system lives in your account and keeps running after we leave.
Your stack
No new logins. We build inside these 7 tools.
Retention notes
What the flows tab keeps showing
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Objections
The hard questions before you hire.
Share your stack, your order volume, and the gap after order 1. WDNN reviews fit before any conversation gets booked.
List size is 1 input out of 7. Fit also hangs on order volume, repeat purchase window, margin, catalog, data quality, and team capacity. WDNN reads those from the request you send. Working acquisition plus a weak second-order rate is the usual profile.
Most likely you have 2 of the 12. Across 20 store accounts in 3 years, the finding repeats: a welcome email, an abandoned-cart email, then a stop. WDNN reviews the trigger logic, segmentation, copy, design, and measurement you already have, then names the missing flows in the proposal.
The proposal sets the sequence, the milestones, and the launch date for every scoped journey before work starts. Repeat purchase becomes measurable once those journeys are live and writing data into Klaviyo and Triple Whale. Product, traffic, offer, and margin still sit with you. WDNN will not attach a dollar figure to a calendar date.
No. WDNN does not control your product, your traffic, your offer, your margin, or your customer experience. A revenue guarantee from anyone who does not control those is a guess sold as a promise. The proposal names the workstreams, the measurement, and the assumptions. You read it before any build starts.
Fixed price, agreed in writing before anyone logs in. The number sits in the proposal next to the workstreams, deliverables, dependencies, and milestones, and it covers build, QA, launch, documentation, and handoff. Flow count, data quality, and the tools in your stack set the scope.
Yes, for 1 flow or a campaign pack. The second-order journey breaks when trigger logic, loyalty, SMS, and reporting are owned by 4 different people who never see each other's work. WDNN puts strategy, customer logic, creative, implementation, and measurement in 1 scope. That is the work behind Starface, Ugly Drinks, KNC Beauty, JapanCrate, CHNGE, Echelon, and Skio.
No. Nothing migrates. WDNN builds inside the 7 tools you already run: Klaviyo, Attentive, Okendo, Yotpo, Recharge, Gorgias, Triple Whale. You keep the subscriptions. You keep the data. The work is flows, loyalty, segmentation, and dashboards in those tools, plus documentation so your team can run them.
Login access to the store, Klaviyo, Attentive, loyalty, and analytics, plus 1 person who owns lifecycle decisions and can approve work. Exact seats and review duties go in the proposal. Build and QA stall when that owner goes quiet.
You do. Every flow, segment, and report sits in your own accounts, documented, and it keeps running whether or not we talk again. Ongoing optimization is a separate conversation, and only worth having once live data points at the next piece of work.
Send the store URL, your current Klaviyo setup, and the gap you want closed. WDNN reviews order volume, repeat purchase window, margin, catalog, data quality, and team capacity. A passing review leads to a conversation. The form does not book a call.
Welcome, abandoned cart, that's it. We will get you to order 2.
Send the store URL and your current Klaviyo setup. WDNN reviews the request for fit. If it fits, you get a written proposal with workstreams, dates, and price.