Product education

3 steps

Teach the customer how to get full value from what they bought. The most under-used retention lever in DTC.

The sequence

Step 1. Quick start
On delivery
The essential "do this first" guide. Storage, application, dosage, setup — whatever's product-relevant.
Step 2. Pro tips
Day 5 after delivery
The non-obvious advice. Combinations, timing, techniques that make the product work better.
Step 3. Results timeline
Day 10 after delivery
"Here's what to expect by now." Sets realistic expectations, prevents early abandonment.

Emails: 3
Span: On delivery to Day 10 after delivery
Category: Core retention

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