Referral program

The sequence

1. 01

   Step 1. Referral invite

   After 3+ email opens or review submitted

   "Know someone who'd love [brand]?" Personal referral link with dual incentive (give $X, get $X).

2. 02

   Step 2. Share reminder

   +7 days if no share

   Quick nudge with a different angle — "Your friends would thank you." Include share-ready social copy.

3. 03

   Step 3. Reward confirmation

   On successful referral

   Triggered when a referred friend purchases. Celebrate, deliver the reward, and reinforce the loop.