WDNN is a customer retention agency for US DTC brands. You get an audit and a roadmap from me directly, then a 30-day build of your retention flows, then a monthly retainer to run them. Setup runs $3,500 to $6,000. The retainer is $2,000 a month.
WDNN is a customer retention agency for US DTC brands. You get an audit and a roadmap from me directly, then a 30-day build of your retention flows, then a monthly retainer to run them. Setup runs $3,500 to $6,000. The retainer is $2,000 a month.
That is the whole offer. The rest of this page explains what is in it and who it is not for.
Why the pricing is on this page
Most retention agencies make you book a call to find out what they cost. Published benchmarks put the category at $3,000 to $12,000 a month, with brands doing $5M to $30M usually paying $5,000 to $10,000 monthly for a managed program.
Our retainer is $2,000. That is not a discount. It is a different shape.
Those agencies charge monthly for the build and the running of it, forever. We charge once for the build, in a 30-day sprint, then a smaller monthly fee to run and correct what got built. The heavy work has an end date. Most of the retention work in a DTC brand is a one-time job that nobody ever finishes.
What you get, in order
1. The audit
I run this personally. Not an account manager, not a junior analyst, not a template.
I go through your Klaviyo account, your flows, your segments, your suppression, and your last 12 months of cohort data. Then I tell you which of the 12 retention flows you have, which ones are broken, and which ones do not exist. Most brands have 4 or 5 of the 12, and 2 of those are misconfigured.
You get a roadmap: what to build, in what order, and what each piece is worth. You approve it before anything gets built.
2. The retention sprint
30 days. We build the flows on the roadmap, in the order the roadmap says.
The full system is 12 flows and 37 emails. Most brands do not need all 12 on day one. The sprint builds the ones that pay off first: cart and checkout abandonment split properly, post-purchase, then whichever of the repeat-order flows fit your product cycle.
Every flow ships with a defined trigger, defined send timing, and a defined exit condition. Not a draft. Live and firing.
Setup: $3,500 to $6,000, depending on how many flows you need and how much of your data needs cleaning up first.
3. The retainer
$2,000 a month, once the sprint is done.
This is where an account manager takes over the day to day: monitoring the flows, watching deliverability, and running the course corrections. Timing that needs adjusting. Copy that stopped working. Segments that drifted. A flow that needs a fourth email or one taken out.
You can stop after the sprint. Plenty do, and the flows keep running. The retainer is for brands who want someone watching the numbers every month instead of remembering to check in March.
What we do not do
We do not run your ads. We do not manage your social. We do not write your blog.
We do not build a loyalty program before your post-purchase flow works, and we will tell you no if you ask. A loyalty program rewards a second order. If nothing in your account is built to create a second order, the loyalty program has nothing to reward.
We do not report on open rates. The number we move is repeat purchase rate on a cohort, measured on a fixed window that never changes.
Who this is for
DTC brands doing roughly $1M to $10M a year, on Shopify, already using Klaviyo.
You have a list. You have flows, or you think you do. Email is a smaller share of your revenue than it should be, and your ad costs keep going up. There is one person handling marketing, and that person is you or someone who already has a full job.
This is not for you if you are pre-launch, if you have under a few thousand subscribers, or if you want a partner to sit in weekly strategy meetings. There are excellent agencies for that. We are not one.
Who does the work
I am Michal. I have spent 10 years building software and retention systems for US ecommerce brands, including Starface, KNC Beauty, JapanCrate and Echelon.
The audit, the roadmap, and the approval conversation are mine. You are not handed to a salesperson who disappears after the contract. Once the sprint is built and running, an account manager handles the monthly work, and the roadmap they are working from is the one you and I agreed on.
What happens on the call
30 minutes. You show me your Klaviyo account or you tell me what is in it.
I tell you which of the 12 flows you are missing and roughly what the sprint would cover. If your account is in good shape and you do not need us, I will say that too, which happens more often than you would expect.
No deck. No proposal PDF three days later. You will know by the end of the call whether this is worth doing.